Elevated Beauty in the Heart of Soho
Custom Color
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Precision Cuts
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Extensions
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Styling
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Treatments
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Custom Color • Precision Cuts • Extensions • Styling • Treatments •
WELCOME TO LOFT 177
Where Art Meets Beauty
Nestled in the vibrant heart of Soho, New York City, Loft 177 Salon is more than a salon, it's a sanctuary for self-expression. Our team of talented stylists brings decades of combined expertise to every appointment, delivering results that are as unique as you are.
From the moment you step through our doors, you're welcomed into a space designed for relaxation and transformation. We believe beauty should feel effortless.
WHAT WE DO
Our Services
From babylights and balayage to vivid fashion shades, our colorists create bespoke formulas tailored to your unique style and skin tone.
Custom Color
Expert shaping and texturizing for every hair type — from classic bobs to modern layers that move beautifully
Precision Cuts
Seamless, natural-looking extensions using premium hand-tied, k-tip, and tape-in methods for added length and volume.
Extensions
WHAT WE DO
Our Services
CLIENT LOVE
What They Say
I’ve been going to Whitney for over 5 years and will never see anyone else. She does an amazing job with my highlights and she always takes her time to listen to how I want my hair to look. I love to get dimensional highlights and balayage and she does it perfectly!!! I also love the vibe of the space. It’s beautiful 😍
Monika Z.
I would book with Jules immediately - I came in to help blend my over grown and streaky BRIGHT blonde into something more natural to my roots so that I could finally leave blonde behind. I showed her some quick videos and she knew exactly what to do, no hesitation. I felt like I was in the best hands, I was never worried, and she explained everything as we went which is so important for me since I am always making sure every step of the way I’m on the same page as my stylist. Plus she is just a joy to hang with. My hair is even better than I thought it would be and just gets better each day. Truly would trust her with my hair any day!
Izzy K.
I’ve been a client of Grant for over two years and he is the best!! Perfect color every time and grows out so naturally. I recommend this salon all the time and everyone that’s gone are now long time clients. Seriously, especially if you need blonding or color or anything, just come here - 1000% trust. Also, I love how Grant always explains the process and helps you get what you’re actually going for :) Also, the vibes are so nice and relaxed. And sometimes there are puppies :)
Abigail M.
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Ready for a Transformation?
Book your appointment today and discover why Loft 177 is Soho's best-kept beauty secret.