Elevated Beauty in the Heart of Soho
Custom Color
•
Precision Cuts
•
Extensions
•
Lashes
•
Brows
•
Styling
•
Treatments
•
Custom Color • Precision Cuts • Extensions • Lashes • Brows • Styling • Treatments •
WELCOME TO LOFT 177
Where Art Meets Beauty
Nestled in the vibrant heart of Soho, New York City, Loft 177 Salon is more than a salon, it's a sanctuary for self-expression. Our team of seasoned stylists brings decades of combined expertise to every appointment, delivering results that are as unique as you are.
From the moment you step through our doors, you're welcomed into a space designed for relaxation and transformation. We believe beauty should feel effortless.
WHAT WE DO
Our Services
Precision Cuts
Expert shaping and texturizing for every hair type — from classic bobs to modern layers that move beautifully
Extensions
Seamless, natural-looking extensions using premium hand-tied and tape-in methods for added length and volume.
Custom Color
From balayage to vivid fashion shades, our colorists create bespoke formulas tailored to your unique style and skin tone.
WHAT WE DO
Our Services
CLIENT LOVE
What They Say
"Loft 177 has completely transformed how I feel about my hair. The team is so talented and the space is gorgeous!"
Jessica M.
"I've been coming here for two years and I'll never go anywhere else. The attention to detail is unmatched."
Rachel K.
"The best salon experience in NYC. Period. From the moment you walk in, you feel like a VIP."
Tanya S.
FOLLOW ALONG
@loft177_salon
Ready for a Transformation?
Book your appointment today and discover why Loft 177 is Soho's best-kept beauty secret.