About Us
Loft 177 is an elevated beauty salon for Independent Stylists in the heart of Soho, NYC. We offer elegant and modern accommodations for stylists to grow their businesses and for their clients to be pampered.
Our Founders
Whitney Warfield
Whitney Warfield has been doing hair for 15 years, working in San Diego, San Francisco, and NYC. She currently splits her time between NYC and SF, where she does it all: from cutting to extensions to expert blonding and creating rich dimensional brunettes. Whitney has a passion for making people look and feel their best, as she is a true believer in the “look good, act good, feel good” moto. When she’s not behind the chair, you’ll find her traveling the world, going to live music shows, and eating yummy food. She also has an extremely cool Persian cat named Fred, although he prefers to stay at home rather than join us at the salon :)
Grant Bennett
Grant Bennett has been a hairstylist for 24 years in both LA and NYC and focuses on continuing his education to stay up to date on the latest trends and techniques. He specializes in lived-in balayage on blondes and brunettes, babylight blondes, long hair haircutting, and high-end barber cuts. Outside of hair, Grant Bennett has earned a BA in Political Science from UCLA, an MPA specializing in Management from Columbia University, and is a serial entrepreneur. He is also a playwright, musician, and passionate doggy dad to our mascots Baby & Rita!
Our Stylists
Katie Maloney
With a passion for fashion and art, Katie puts her creativity to work behind the chair. Sultry reds, rich browns, and beachy blondes. Shags, bobs, pixies, and lived-in layers, “Rock and roll hair everyone can wear.”
Giselle Luza
Giselle is a Redken-trained hair colorist and educator based in New York City and Los Angeles. She specializes in her signature ‘California’ blonde tones by utilizing a variety of balayage and foiling techniques. Insta: @gisellejoycolor DM to book.